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We provide a means for women of allraces and culture to accentuate their femininity while also upholding them toembrace and honor their bodies with confidence.

The Story of Banou:

Today was an exciting day for Banou, because it would mark a great occasion for her. In a matter of hours, she would have lit another candle in her young life.

It’s my birthday! the excited thought came. She was grinning from ear to ear and finding it very hard not to laugh.

It was such a wonderful day to her not because she was growing older, but because she could finally take a very special of her heritage and embrace it, then make it a part of her.

In Banou’s hands was a string of beautiful and colored waist beads made of clay, cowrie shells, amber and other stones she could arguably identify.

The waist beads were a gift from her grandmother back in South Africa, and it was unlike anything she had ever owned. Banou had learnt a long time ago that waist beads in Africa were not just your average fashion accessories, no.

They were mediums that marked a girl’s passage into womanhood; talismans that enhanced fertility; charms that healed ailments modern medicine could not; and watchkeeper’s over physical beauty.

Beauty… That word means so much to Banou. She had never been the kind of person to draw eyes or make heads turn, but that didn’t matter anymore.

Beads could paint her with beauty cosmetics never could, and beads could fill her with the confidence and self-love she so yearns for.

With those beads around her waist, would she feel beautiful? Definitely. Would other people consider her beautiful? Probably not, but it mattered little, because the beads would make her happy and content with herself.

That’s all I’ve ever wanted. That last thought kept Banou smiling for the rest of the day, just as it had done for countless girls from Africa and women the world over.

Why African BellyBeads?

Celebration of Womanhood and Traditions

We provide a means for women of all races and culture to accentuate their femininity while also upholding them to embrace and honor their bodies with confidence.

Patricia Nutsukpui


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